As Featured On EzineArticles

Saturday, August 27, 2011

3 Ways To Revolutionize Internet Marketing

Social media is drawing an audience of around 500 to 800 million users. Facebook, Twitter, and MySpace are leaders in this pack.  If you are doing any kind of marketing online and not taking advantage of these numbers, you will soon be left behind. Add to this the role of Search Engines and good content writing and you will find an unbeatable force.
Bring these three together and you can revolutionize you internet marketing business. Sounds simple enough, right? However, each of these presents its own challenge:
Like anything that brings about change, you will always have your critics. Social media marketing is no exception. There are many pros and cons as to its role in the marketing industry. There are those who don’t see how it will compliment conventional ways of doing business. It seems to take more time to see results. On the other hand, social marketing can extend your presence on the web. This can help to remove some of the limits of e-commerce. Social media can also bring about more lead generation.                                                                                                               
Search engine marketing has the difficult task of promoting websites. It’s done by increasing their visibility in search engine result pages.  You want your website to be seen in the top ranking positions. However, no one knows exactly how this is achieved. The methods of doing this seem to be as vast as the search engines themselves.  There are some mutually agreed upon techniques across the web. You can seek them out on your own or you can hire some one with expertise in the area.
Content that is rich in value is not always easy to write. The kind of day you had before you sat down to write (assuming you did not hire a ghost writer) can affect your content.   Enzines attract lots of readers. Getting your articles published by them will bring more exposure to your blog or website.  However, this can be a challenge also.  Enzines have lots of criteria’s for good content. You don’t meet them, you don’t get published. Search engines, and yes, even social media sites have their rules on what is considered good content.
Social media, search engines, and good content writing are key components to seeing your internet business explode.  We are moving more and more toward a global market. You will need these tools to effectively compete in it. So why wait? Revolutionize your business and bring the world market to your doorstep now.

Wednesday, August 24, 2011

Affiliate Marketing Programs Can Give You A Leg Up In Internet Marketing

You would like to try your hands at working from the internet but don't know where to begin? Affiliate marketing is a good place to start..Let's just look at some known facts: Traditional ways of working have become scarce. Those that still exist have had to 'modernize' to stay in business. Commuting is extremely costly. Just look at gas prices. This is where affiliate marketing can be a life savor.
                                                                                                
What is Affiliate Marketing? In its most basic terms it is the use of a central website to market the products and services of other sites. You work for someone else. They pay you for your work. This concept is not very different from traditional jobs. However, that's where the similarities begin and end. As an affiliate marketer, you set your hours. You decide when you work, how much you work. There are rules and guidelines. Stay within them and you can be highly successful in the internet marking business.

Make sure you setup a game plan. You want to know as much as possible about the product (s) you will be selling. You also want to know who your competition will be. Don't be overwhelmed by how many are trying to market the same product (s).  Develop a good strong plan and stick with it. You win in this business by staying consistent. Just learn to work smarter not necessarily harder. . Have a goal of how much money you want to make. This will play a role in how much time you may have to invest to achieve your goal. 

Where can you find these products to sell? That's easy! A quick search on Yahoo or Google will point you in the right direction. You want to search for Product Sourcing Directories. These sources will guarantee that you find legitimate suppliers. You may have to pay a small fee for their services. Not all of them charge a fee, so if you are low on cash, like I was, try and take advantage of the ones that do not. There are other sources you can try, just be careful! Scams are growing at a phenomenal rate online. I have spent thousands of dollars trying to find legitimate businesses. The ones listed on this blog have proven to be trustworthy.

Don't expect this to be a walk in the park. Affiliate marketing will require some hard work getting started. You will probably run into some snares here and there. Just be patient and consistent. Do the work you set before you to the best of  your ability. Find sources that can help you achieve your goals.  Don't try and do to much to soon. Once you've found one or two products you would like to market, put all your energy in that. If you're like me, affiliate marketing is not your long term goal but it is a means to an end.

 

Monday, August 22, 2011

Advertising Your Way To Success

I have discussed many aspects of marketing. I have even gone into great depths on such issues as marketing for a small business, marketing products, strategic marketing, and marketing objectives. This post will focus on the key area of advertising. You will promote your product(s), services, company and ideas through advertising.
Advertising is seen by Marketers as an overall part in promotional strategy. Advertising also includes publicity. It includes personal selling. Sales promotion is a part of the mix. You can even include public relations as part of this mixture. Thinking in terms of longevity, advertising has been around a long time. Radio broadcasting, television, newspapers, and magazines encompass advertising.
However, this new age of buying and selling of goods requires a new approach to advertising. The internet has become a very important link in the chain. It has allowed marketing to take on a whole new image. The days of ‘snail mail’ have become scarce. E-mail has seen to this. Marketing by viral video has captured and excited audiences in ways TV ads never could. So you focus in today’s market must include internet advertising.
What are some ways to go about it?  When advertising on the internet, keep it simple. You want a basic marketing strategy. The marketing strategy should consist of these key components:
 1.)Establishing a budget

2.)The use of social media 

3.)The use of media campaigns

4.)Promotional tools 

5.)The use of Email marketing

6.)Pay Per Click (PPC) 

7.)The use of Search Engine Optimization (SEO)

If you don’t determine your profit and margin on your products and services, you won’t be in business long. So establishing a budget is not an option.

Such avenues as blogging, Face Book, Twitter, MySpace are excellent uses of social media. They help you obtain loyal followers and establish credibility. 

Your media campaign strategy is simple. You want to not spend more than you make. Staying with your budget should ensure this.

Make sure your promotional tools are effective in not only bringing you customers but keeping them.

An email list is an excellent way to stay in touch with customers. It also provides a way to keep them up to date on promotional projects.

The use of Pay Per Click will provide you with a good way to track and measure your sells. There are well established programs to start off with. I would recommend Google and Yahoo.

And Finally, Search Engine Optimization will help to ensure your hard earned work doesn’t go um-noticed. SEO will place your blog or website where it will be seen. Just make sure you have done all that’s necessary on your end.

Advertising on the internet can be exciting and challenging. You can rise up to the occasion by making sure these key components mentioned above are implemented. No one can guarantee success. However, these tips will keep you on the right path.

  



Thursday, August 18, 2011

Marketing Objectives

The purpose of a business from a broad perspective is called the 'Marketing Objective'. Marketing objectives deal with a business's direction and goals. The direction and goals of a business are equally important. Both should be considered, however, from different points of view.

When you look at direction, you have to consider how your business is viewed for its existence. Is it meeting the customer's perceived idea of value? Deliver the value they believe they want. Help them feel good about doing business with you. If you can do these things, you will see them coming back again and again. By understanding their needs and delivering incredible value, you can exceed customers’ expectation. If they believe they are getting the value they want and need, and feel good about doing business with you, they will do it again.

Having determined a direction based on your customers' satisfaction, you still need to establish a Marketing Goal. You will use this goal to represent the highest level of measurement in your company. Of course, the ultimate goal is profitability. You want stay in business long if you are not attaining some sort of profit. The idea is to provide excellence through service and value, but it must be balanced with profit. The two are not obtained easily. They can be obtained, however, through hard work and diligence on your part.

Marketing Objectives do help set the direction and goals for you business. They help you establish a product that your customer perceives as valuable. They also help you to obtain profit if handled decisively. Marketing information online is available to you that can help you further understand the key role Marketing Objectives play. Be diligent and find out as much as possible about MO's. The more informed you are, the more capable you will be to establish a profitable business with Internet Marketing.

Monday, August 15, 2011

Internet Marketing Tips



If you are starting or planning on starting an MLM, Affiliate Marketing, or Direct Marketing business online, here are just a few tips you might want to consider:

 1: Make sure you have a plan that has been written out that includes your short
and long term goals.Not planning is a guaranteed way to failure.

 2: Once you have your plan, do something with it. Procrastination can kill any well thought out plan. Don't worry about not having everything just right.  Work with what you have and build and perfect as you go.

 3: Advertise through as many sources as you can afford. Take advantage of the many free sources as well.
 4: Advertising will give you the opportunity to show your potential customers why your products are more beneficial than your competition.
 5: Look for new markets to develop through advertising and by introducing new products.
 6: A well written blog will do wonders for getting the word out for your products.
 7: Try and get as many people ‘onboard’ with similar interest to help each other. You may not get many but a few with good connections will go a long way.
  8: It may require some investing to see some return on your efforts. Just stay within your budget.
  9: Social media is an excellent way to rack up some good business. There are experts in the field to help. Seek them out.
10: Community forums can bring a lot to the table in terms of networking. Join as many as you can handle.
 11: There’s a ton of potential customers through emailing list. LIST JOE.COM is an excellent place to start.
 12: Try selling your products at a lower price than the competition. You may loose money initially, but gain long term.
 13: Make a niche for yourself in the market place by offering features and benefits that make you stand out from the competition.  
 14: This may seem like a ‘no brainer’, but make sure you are marketing to your targeted market. Don’t know what I mean? Then you might want to step back and find out before you go any further.
 15: Commit to selling your product and it will reward you in the long run.
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